New Tax Kenyans Must Pay On Facebook Meta

Facebook parent company Meta, has introduced a new tax category that will apply for its users in Kenya.

This is after Kenya introduced new tax laws to increase its revenue going forward.

In a notification to its users in the Kenya, Facebook Meta said it will now charge value-added tax (VAT) on the sale of advertisements in Kenya.

Advertisers with now be charged an extra fee when they will be placing personal or business ads on Facebook.

Below is the e-mail notification to users.

Due to updates to value-added tax (VAT) laws in Kenya, Meta is required to charge VAT on the sale of ads to advertisers, regardless of whether you’re buying ads for business or personal purposes.

All advertisers with a business country of Kenya will be charged an additional 16% VAT on advertising services purchased beginning 1 November 2022.If you’re registered for VAT and provide your VAT ID, your VAT ID will show up on your ads receipts.

In the event that you’re entitled to recover VAT, this may help you recover any VAT you paid to the Kenyan tax authorities if you are a VAT registered business in Kenya.

How to add your VAT ID to your ad account:

Go to Payment Settings
Click “Open Payment Settings” and click “Edit” under “Business Info”
Scroll down to the field “Tax ID Number”
Add your Kenya PIN


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